The 3 Colour Trends Dakota Johnson Uses To Lift Her Summer Wardrobe

In my opinion, there’s no better time to experiment with colour than the summer season. Inspired by the technicoloured flowers that line ever street and energised by the bright blue sky above, a joyful summer scene makes styling a more playful palette all the more easy. Evidently inspired by the newfound sunshine, I’ve spotted Dakota […]

Puma and Coperni unveil sporty-chic womenswear collaboration

Translated by Nicola Mira Published Jun 3, 2024 Immediate boarding for a futuristic world. After dropping a first collaboration for winter 2024,Ā featuring a set of uber-directional sneakers blending fashion and high technology, Puma and Coperni have teamed up for a second time, unveiling a decidedly sophisticated Spring/Summer 2024 womenswear collection. Puma and Coperni have co-designed […]

Gomez and Hadid are winners for Saint Laurent at Cannes

New data shows that Selena Gomez and Bella Hadid at the Cannes Film festival drove millions in media value for the Saint Laurent brand. Selena Gomez in Saint Laurent and Bulgari – Photo: @selenagomez The numbers come from London-based earned analytics platform WeArisma, which also said that almost half of the top 10 most talked […]

28 Madewell and Gap Items That Are Perfect for the Summer

(Image credit: @aniyahmorinia) Since it’s my job to keep up with the new arrivals on the market, I’m usually in tune with the patterns of retailers or trending items. But even as a fashion editor, I also occasionally get surprised by the latest launches. This was my experience when I recently walked into Gap and […]

H&M tops new ranking for emissions reduction progress, but work still to do

H&M Group has announced that it came out top in a new Fossil Free Fashion ranking by the environmental organisation Stand.earth. The report assesses the progress brands are making in cutting emissions and moving to renewable energy. H&M Itā€™s not a fully comprehensive report as it only looks at the work being done by 11 […]

Marc Cain launches new label, Glam

Marc Cain is this month launching a new label with the debut of Marc Cain Glam. The company said the new collection ā€œcombines sophistication and exclusivity, featuring vibrant colours, fine fabrics and magnificent prints that have been developed in conjunction with AI software, turning every piece into innovative artā€. Marc Cain Glam Marinela Oglan, Head […]

Best 37 Zara, Nordstrom, and Reformation Items For Summer

I don’t know about you, but while I was busy thinking about spring and all the style decisions necessary to navigate it, summer completely snuck up on me. Usually, I try to be prepared for whatever season comes next, but given how fast the last few months have flown by, I’ve found myself feeling severely […]

The Best Summer Basics French Girls Wear on Repeat

French women are known for their effortless aesthetics. You know, that je ne sais quoi approach to style. So yes, basics (items that are easy in nature) are typically front-runners in the wardrobes of Parisians. On that note, there are actually a few key elevated basics that already seem to be go-to selects after scrolling […]

We Predict That These Celebs Will Buy These 5 It-Buys

I like to daydream about being a stylist. Taking my favorite celebrity’s sense of style and decorating it with it-buys that I think theyā€™ll loveā€¦a dream come true. Iā€™ve decided instead of waiting for these celebrities to hire me, Iā€™m going to take matters into my own hands. Now that summer has arrived the fashion […]