The Best Jo Loves Perfumes, According to a Beauty Editor

If you haven’t heard of Jo Malone CBE, then where have you been? The fragrance expert is behind some of the most famous scents in the world, having launched her first brand, Jo Malone London, in 1990. Yep, I’m talking about the perfume label loved by Sofia Richie Grainge, Princess Catherine and Meghan Markle, to name a few. If you didn’t know, Malone actually left Jo Malone London in 2006 and started her second perfume project, which she titled Jo Loves. This more under-the-radar brand launched in 2011, and features a range of scents that are inspired by moments and memories throughout Malone’s life. As a fragrance-obsessed beauty editor, I was desperate to give the perfumes a go, and after trying a range of fragrances out, I have become a huge fan.

If you’re yet to try a scent from the brand, then you’re in luck, as I’ve taken it upon myself to share my all-time favourite Jo Loves fragrances. What I love about this brand is that it offers a more modern take on luxury perfumery, with unique scent combinations that will have everyone asking you what you are wearing. The sleek, square packaging is bound to compliment any dressing table, and with a range of perfumes on offer, you will definitely find something to your liking.

So, if you’re keen to know my top-rated Jo Loves scents, then keep on scrolling…

Is Jo Loves Different to Jo Malone?

Often people will ask me if Jo Loves is the same company as Jo Malone London. As mentioned above, both brands were founded by Jo Malone CBE, but Jo Loves is the expert’s latest brand since stepping away from Jo Malone London in 2006.

What Do Jo Loves Perfumes Smell Like?

Jo Loves has lots of different fragrances on offer, but all of them feature a range of rich, heady notes that help make the scents so distinctive. A lot of the perfumes contain sweet, citrusy notes that makes them perfect for this time of year.

Do Jo Loves Perfumes Last?

One thing I love about the perfumes is the lasting power. This is partly down to the strong, zesty notes as they tend to linger on the skin all day long. However, if you like to top up your perfume throughout the day, the brand have come up with an innovative way to do this in the form of fragrance “paintbrushes”. These paintbrushes contain a scented gel formula that you apply to the skin. They are perfect for throwing in your handbag and reapplying whenever you may need.