#Fashion

These Are the Only 4 Summer Trends That Gen Z Cares About


Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

Summer hasn’t even begun yet, but for the past month or so, my social media feeds have been packed with users sharing the buys and trends they’re most excited about for the warm season. To no surprise, Gen Zers have stirred the pot, with millennials making videos begging them to leave certain styles in the past. (Denim shorts were a hot topic.) But as we’ve seen with ballet flats and baggy jeans, there’s little you can do to get my generation to do what they don’t want to do, so apologies, some old trends have been revitalized. Don’t fret—not every Gen Z–backed trend is as divisive as long denim shorts and fitted capri pants. Some have become favored by all ages, like bag charms and track pants.