Value fashion and lifestyle retailer V2 Retail has launched two new brick-and-mortar stores in Siliguri and Telibagh (Lucknow) to cater to shoppers in West Bengal and Uttar Pradesh respectively as part of its plan to open 35 new brick-and-mortar stores in India this calendar year.

“We are thrilled to announce V2 Retail store in the heart of Siliguri, West Bengal, now opened,” announced V2 Retail on Facebook. “Join us for an unforgettable shopping experience as we unveil our latest collection of fashion, home essentials, and much more. Experience the excitement of exploring our brand-new store and discover exclusive opening day offers and discounts. Bring your friends and family along to celebrate this special occasion with us! Don’t miss out on the fun and festivities at V2 Retail Siliguri. See you there!”
 
The V2 Store in Siliguri is located beside the city’s Sky Star Building. Inside the store, shoppers can find menswear, womenswear, and children’s wear as well as a wide range of fashion accessories. The store houses both ethnic and western wear and is designed to appeal to a broad selection of age groups. 

V2 Retail’s new store in the Telibagh area of Lucknow has a similar product selection and focus on value retail. Located by Sani Mandir Chauraha, the store features over 5,000 styles, according to the brand’s Facebook page. 
 
The brand recently announced that it plans to focus on Tier 2 and 3 cities for store openings in 2024. V2 Retail’s upcoming stores will mainly be sized at between 8,000 and 10,000 square feet to house its complete product categories. The brand has recently opened at a number of new locations including Renukoot, Belagavi, Barpeta, Bhagalpur, and Dheri On Sone. 
 
Entrepreneur Ram Chandra Agarwal established Vishal Megamart in 2001 and later sold the venture to TGP Group in 2011. Agarwal subsequently launched what would later become V2 Retail and opened its first store in Jamshedpur. Today, V2 Retail has stores in 17 Indian states, according to its website.