Lifestyle brand Vince Camuto has named emerging actress and model Ava Phillippe as the face of its new fragrance line. 

In this role, Phillippe will head the launch of the new women’s fragrance Wonderbloom with a campaign launch slated for this month. Phillippe was selected as a global brand ambassador as she embodies an unapologetic individuality that perfectly resonates with the essence of the new  Eau de Parfum. 

“Ava was a natural choice for the new face of Vince Camuto fragrances,” said Lori Singer, president of Parlux, Ltd., fragrance licensee for Vince Camuto.

“Her youthful charm and captivating allure offer a bold appeal that effortlessly aligns itself with the new Wonderbloom fragrance, and the portfolio as a whole.”

In the ad campaign, captured by photographer Shaniqwa Jarvis, Phillippe explores the world of Wonderbloom, through a modern take on a classic fairytale in an enchanted garden.

“I’m so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line,” said Phillippe. “To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can’t wait for everyone to enjoy this fragrance as much as I do.”

Wonderbloom offers a blend of blooming florals and refreshing fruits with a splash of creamy almond milk. It features notes of pear leaves, almond milk, rhubarb, glazed figs, sage, freesia, sandalwood, praline, and cistus labdanum. The fragrance comes in a glass bottle finished in a light blush hue, topped with an oversized flower cap symbolizing living large. 

The 3.4 FL. OZ./100 mL Eau de Parfum Spray retails for $98 and will launch at Macy’s and on online at Vince Camuto, with international retailers to follow in spring 2024.