Vince Camuto names Ava Phillippe as global brand ambassador for fragrance line
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Lifestyle brand Vince Camuto has named emerging actress and model Ava Phillippe as the face of its new fragrance line.
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In this role, Phillippe will head the launch of the new women’s fragrance Wonderbloom with a campaign launch slated for this month. Phillippe was selected as a global brand ambassador as she embodies an unapologetic individuality that perfectly resonates with the essence of the new Eau de Parfum.
“Ava was a natural choice for the new face of Vince Camuto fragrances,” said Lori Singer, president of Parlux, Ltd., fragrance licensee for Vince Camuto.
“Her youthful charm and captivating allure offer a bold appeal that effortlessly aligns itself with the new Wonderbloom fragrance, and the portfolio as a whole.”
In the ad campaign, captured by photographer Shaniqwa Jarvis, Phillippe explores the world of Wonderbloom, through a modern take on a classic fairytale in an enchanted garden.
“I’m so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line,” said Phillippe. “To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can’t wait for everyone to enjoy this fragrance as much as I do.”
Wonderbloom offers a blend of blooming florals and refreshing fruits with a splash of creamy almond milk. It features notes of pear leaves, almond milk, rhubarb, glazed figs, sage, freesia, sandalwood, praline, and cistus labdanum. The fragrance comes in a glass bottle finished in a light blush hue, topped with an oversized flower cap symbolizing living large.
The 3.4 FL. OZ./100 mL Eau de Parfum Spray retails for $98 and will launch at Macy’s and on online at Vince Camuto, with international retailers to follow in spring 2024.
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