WHP Global announced on Tuesday the expansion and extension of the firm’s licensing partnership for the Joseph Abboud brand, via the brand management firm’s Tailored Brands.

Under the extended long-term agreement, Tailored Brands will continue to design, manufacture, market, and sell Joseph Abboud branded tailored clothing and sportswear in the United States and Canada.

With plans to grow the brand, the partnership extension underscores the successful collaboration between Tailored Brands and WHP Global, which acquired the Joseph Abboud brand in 2020, as well as the continued strength of the Joseph Abboud brand in the menswear fashion market, according to a press release.

“Extending our partnership for the Joseph Abboud brand will help ensure that we continue to deliver a proven solution for our customers,” said John Tighe, president of Tailored Brands.

“Joseph Abboud is an iconic American brand with a rich heritage and a loyal customer base. We are proud to continue to bring Joseph Abboud’s timeless style and exceptional quality to our customers, and we look forward to further strengthening our partnership with WHP Global.”

Tailored Brands is an omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. Its brands include Men’s Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore. 

“Tailored Brands is delivering exceptional results, and we are thrilled to extend and expand our partnership with them for the Joseph Abboud fashion brand,” said Yehuda Shmidman, chairman and CEO of WHP Global.

“Tailored Brands is an outstanding partner led by a winning management team. We look forward to continuing to work together to further elevate the Joseph Abboud brand and expand its reach in North America.”